【摘要】 产品创新战略导向对R&D/市场界面管理水平具有重要的影响作用。通过问卷调查的方法,运用统计分析软件,得出如下结论:产品创新市场导向对于R&D/市场界面管理水平具有较大的正向促进作用,技术战略导向对于R&D/市场界面及R&D/市场界面管理水平也有着正向促进作用。最后总结了上述结论的管理学意义,进而针对我国企业实际提出了相应的建议。更多还原

【Abstract】 This paper aims to examine the effect of products innovation strategy orientation on the level of R&D/marketing interface management. Following an empirical framework, a survey research has been developed. Using survey data collected from 156 Chinese manufacturing enterprises, it demonstrates the positive effect of product development strategy orientation on R&D /marketing interface management level. The empirical results show that product development marketing strategy orientation has great facilitation to R&D/marketing interface management level, and the facilitation of technology strategy orientation to R&D/marketing interface management level is also been approved.更多还原