【摘要】 随着市场经济的不断发展和高等教育收费制度的改革,高校和大学生的关系发生了变化,即大学生的顾客角色愈发明显。将4C理论引入高校就业工作,就是围绕大学生作为教育服务的消费者(顾客)这一焦点,强调以"服务"为导向的工作宗旨,充分满足大学生的期望与需求,关注并有效降低大学生的教育成本,为大学生提供便利服务,达成有效沟通,真正提高高校就业工作的适切性与实效性。更多还原

【Abstract】 With the constant development of market economy and the reform of higher-education fee system, the relationship between the university and college students have changed, that’s to say the customer role of college students being more obvious. 4C theory is used into the employment work in university, which is around the focus of college students as an educational service consumers (customers), emphasize"service"as work-oriented purposes, fully satisfy the expectations and needs of college students, concerns and effectively reduce the educational cost of students, facilitate the service for college students, and reached effective communication so as to really improve the suitability and effectiveness of employment work in university.更多还原