【摘要】 中国出境旅游消费者选择行为影响因素分析是出境旅游研究和旅游企业跨国经营研究的重要组成部分。已有涉及出境旅游者消费行为的研究内容大多为消费观念、目的地选择、旅行方式选择,有关中国出境旅游者在境外选择服务机构的相关研究尚不多见,其中,针对选择中国海外旅游服务机构影响因素的具体研究尚未见到。基于调查数据和Logit模型,民族感情、价格看重程度、品牌看重程度、中国人经营管理看重程度、服务质量看重程度等五个因素对中国出境旅游者在境外是否愿意选择中国海外旅游服务机构具有显著性影响。更多还原

【Abstract】 It is an important part of the research on the outbound tourism and the international development strategy of tourism enterprises to analyze the choice behavior of Chinese outbound tourists and the influencing factor.Much research in this area has been focusing on the consumption concept,choice of destinations and modes of trawling while little research has been done.Chinese outbound tourists choosing service agency and no research is known to have been done on the influencing factors of Chinese overseas service agency.Based on the data from survey and Logit model,we find that five factors have significant influence on tourists’ choice behavior,such as national feelings,the valuing degree of price,brand,Chinese management and quality of service.更多还原