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对上海F1赛事风险管理的探析
The Analysis of Shanghai F1 sports Event Risk Management
【摘要】 对于上海乃至整个中国而言,F1仍旧是一项新兴体育产业,在其本身可产生经济收益的同时也可以带动其他经济产业的增长。而本身没有赛车文化的上海,如何有效地避免和减少赛事的风险,提高经济收益尽快收回成本,赛场的空置和维护等问题是赛事举办方不得不考虑的问题。文章通过问卷调查法、文献资料法、数据统计法的研究方法,发现F1中国站大奖赛的赛事运作水平仍旧有所欠缺,受大众关注程度较NBA之类运动赛事仍旧相差甚大。通过对F1赛事风险的研究,将所得的各项建议应用于实践中去,避免或是减少赛事风险的发生,扩大F1赛事的经济收益,力求能为中国的体育表演业开辟出一片新天地,进而带动我国其他经济产业的增长。
【Abstract】 Speaking of Shanghai and even the entire China,the F1 sports event is an emerging sports industry. Without its own vehicle race culture,how Shanghai avoids and reduces the sports event risk effectively, how enhances the economic,and how make full use of the athletic field must be taken into consideration. This article,through the questionnaire,the literature material law,the data method of average research technique,discovers that China lacks the experience of conducting F1. This article proposes management countermeasures or suggestions to reduce the sports event nonessential loss,to open a stretch of new world for China’s sports economy,then to lead an economical growth.
- 【文献出处】 湖北体育科技 ,Hubei Sports Science , 编辑部邮箱 ,2010年03期
- 【分类号】G872.1
- 【被引频次】1
- 【下载频次】317