【摘要】 旅游区合作与竞争并存,在不同背景下,其表现形式存在差异。在泛珠三角合作的大背景下,分析了湖南省张家界(龙)和凤凰(凤)的竞合关系:在近程客源市场上,张家界和凤凰均作为周末旅游终极目的地体系而独立存在,二者的关系以非替代性竞争为主;在远程客源市场上,客观上要求张家界和凤凰建立组合线路,两者的关系以建立在竞争基础上的合作为主。提出了远程客源合作与近程客源合作的策略。更多还原

【Abstract】 There are differences in the cooperation and competition at different the tour areas under the different backgrounds.The paper analyses the relationship of the cooperation and competition between Zhangjiajie (Dragon) and Fenghuang(Phoenix):For the short-distance tourist market,Zhangjiajie and Fenghuang exist as independent destination of weekend tourism market,and their relationship is non-substituted competition;For the long-distance tourist market,there is an objective cooperation for the two areas,and their relationship is cooperation based on the competition.The paper proposes a cooperation and competition strategy on the short-distance and long-distance tourist market.更多还原