【摘要】 在对我国旅游创意人才结构划分的基础上,提出了我国旅游创意人才的培养目标是培养适应旅游业发展的能策划、有创意、会管理、懂营销的复合性应用型旅游人才.针对培养目标分析了旅游创意人才的培养途径,即:树立创意意识和激发创意思维,完善教学管理机制、优化课程体系,改革课堂教学与质量评价体系,培育创意氛围、注重实践能力.更多还原

【Abstract】 On the basis of structure classification of the innovative tourist personnel,brings forward the training objective of innovative tourist personnel in our country: the versatile and practical talents who,adaptable to the development of tourist industry,are capable of planning,management and marketing.To attain this aim,presents the cultivation approach for innovative tourist personnel: arouse the students’ awareness and thinking of innovation,perfect the instruction management mechanism,optimize the curriculum system,reform the evaluation system of classroom instruction and quality,and focus on practical ability in a creative environment.更多还原