北京市民的乡村旅游行为特征分析与解释

【摘要】 近几年北京市民的乡村旅游活动规模不断扩大,内容不断丰富。北京市民乡村旅游客源市场规模巨大,已形成产业链条。市民旅游消费渐趋合理,出游方式呈现多元化,旅游活动内容也呈现多样化。市民选择乡村旅游从经济学原因分析其原因在于追求旅游者利益的最大化、降低信息不对称风险、减少契约不完全性带来的交易成本和旅游消费模式的转变,因此构建北京市民乡村旅游的服务体系等措施势在必行。更多还原

【Abstract】 More and more Beijing citizens prefer rural tourism in recent years.Rural tourism has become a large industry.Beijing citizens have more choices of kinds of rural tourism activities.The economical reasons of choosing rural tourism include maximizing the consumer benefits of pursuing,reducing transaction costs caused by information asymmetry,reducing incomplete contract risk,changing consuming mode and constructing service system.更多还原