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试论商业银行客户满意关系的维护
On the Maintenance of Customer Satisfaction in Commertial Banks
【摘要】 银行的经营不仅仅应该被看成是一个服务的过程,而应被看成是一个让客户满意的过程。通过对银行客户满意关系现状分析和相互之间规律性的探讨,寻求维护客户满意关系的方法,努力保持客户的满意度,以保证商业银行持久利润的来源。
【Abstract】 Bank management should be seen not only as a service process,but as a process to make customers satisfied.This paper discusses the relationship between banks and customers’satisfaction and the regularity therein,aiming at finding ways to maintain customers’high satisfaction and ensuring commercial banks’continuous profits.
【关键词】 商业银行;
客户满意;
现状;
对策;
【Key words】 commercial banks; customer satisfaction; current situation; solutions;
【Key words】 commercial banks; customer satisfaction; current situation; solutions;
- 【文献出处】 淮海工学院学报(社会科学版) ,Journal of Huaihai Institute of Technology(Social Science Edition) , 编辑部邮箱 ,2010年09期
- 【分类号】F832.2
- 【被引频次】4
- 【下载频次】163