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基于SSM方法的徐州市入境旅游客源市场结构分析

Analysis to Inbound Tourism Market Structure in Xuzhou Based on SSM Method

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【作者】 刘燕孟召宜黄泽虎于莎莎

【Author】 LIU Yan,MENG Zhao-yi,HUANG Ze-hu,YU Sha-sha(College of Urban & Environmental Sciences,Xuzhou Normal University,Xuzhou 221116,China)

【机构】 徐州师范大学城市与环境学院

【摘要】 运用SSM方法,综合分析了2000—2007年徐州市入境旅游客源市场结构,研究表明,自2000年以来,徐州入境旅游有了较快的发展。入境旅游客源市场中,我国港澳台地区以及德国等基础好,竞争力强,极具增长优势;英国、法国、加拿大等基础差但发展快,竞争力较好,具有一定优势;美国、日本、韩国基础好,但竞争力较差。最后,评价了SSM方法在区域入境旅游市场结构分析中的应用效果。

【Abstract】 Using the shift-share analysis method(SSM),we analyzed the structure of inbound tourism market of Xuzhou from 2000 to 2007.The results showed that local inbound tourism had witnessed a rapid development since 2000.Among the inbound tourists,those from Hong Kong,Macao,Taiwan areas and Germany were well based and strongly competitive.Those from the U.K.,France and Canada were ill based but fast developed with a good potential for competition,and those from the United States,Japan and South Korea were well-based but poorly-competitive.Moreover,the application of SSM method in analyzing inbound tourism market structure was evaluated.

【基金】 江苏省教育厅高校哲学社会科学基金指导项目(07SJD790037);徐州师范大学博士学位教师科研支持项目(09XLR21)
  • 【文献出处】 淮海工学院学报(自然科学版) ,Journal of Huaihai Institute of Technology(Natural Science Edition) , 编辑部邮箱 ,2010年03期
  • 【分类号】F592.7
  • 【下载频次】275
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