【摘要】 运用SSM方法,综合分析了2000—2007年徐州市入境旅游客源市场结构,研究表明,自2000年以来,徐州入境旅游有了较快的发展。入境旅游客源市场中,我国港澳台地区以及德国等基础好,竞争力强,极具增长优势;英国、法国、加拿大等基础差但发展快,竞争力较好,具有一定优势;美国、日本、韩国基础好,但竞争力较差。最后,评价了SSM方法在区域入境旅游市场结构分析中的应用效果。更多还原

【Abstract】 Using the shift-share analysis method(SSM),we analyzed the structure of inbound tourism market of Xuzhou from 2000 to 2007.The results showed that local inbound tourism had witnessed a rapid development since 2000.Among the inbound tourists,those from Hong Kong,Macao,Taiwan areas and Germany were well based and strongly competitive.Those from the U.K.,France and Canada were ill based but fast developed with a good potential for competition,and those from the United States,Japan and South Korea were well-based but poorly-competitive.Moreover,the application of SSM method in analyzing inbound tourism market structure was evaluated.更多还原