【摘要】 本研究表明消费类杂志必须获得读者的忠诚和满意才能在市场上取得成功。本文检验了读者忠诚度和内容质量之间的关系,无论是杂志管理人员还是研究人员,都认为两者的关系显著。研究目的是确定杂志的读者满意度是读者忠诚度的相关因素。通过对消费类杂志的研究,作者得出杂志的内容质量与读者满意度以及读者忠诚度呈正相关关系的结论。更多还原

【Abstract】 Consumer magazines must acquire loyal and satisfied customers in order to be successful in the market.This article examines the relationship between customer loyalty and the content quality and their significance for both magazine managers and scholars.The goal of the study is to identify factors of customer satisfaction that are related to customer loyalty in the magazine industry.This study of Greek magazine consumers shows that the content quality of magazines and customer satisfaction are positively related to customer loyalty to a magazine.更多还原