【摘要】 运用亲景度和竞争态指标,定量分析1999-2006年甘肃国际旅游客源市场亲景度和竞争态的变化特征,发现1996-2007年甘肃主要入境旅游市场亲景度差异显著且年度变化不大,但竞争态却呈现上下波动态势。在此基础上,探讨了亲景度市场和竞争态市场的相关性,通过对比发现亲景度和竞争态有一定的联系,但相关性并不显著。据此确定甘肃国际旅游市场应分三级逐步开发,首先要重点开发亲景且竞争态属明星或金牛类市场;其次加强拓展亲景但竞争态属于幼童或明星类市场;最后培育菲律宾、泰国、俄罗斯等疏景且竞争态为瘦狗或幼童类市场。更多还原

【Abstract】 The characters of the preference scale and the competition state of the inbound tourism market in Gansu Province between 1999 and 2006 were analyzed.It was found that the change of the preference scale was notable and the change was not obviously yearly,but the competition state was fluctuation during 1996-2007 in Gansu Province.It explored the relativity between four categories of familiarity with the preference scale and the competition state.The relation between the preference scale and the competition state was not especially remarkable.Accordingly,the international tourism market of Gansu should be developed step by step,we should first focus on the development of the preference and stars or golden market;secondly,the market of the preference and stars or child market should be expanded strengthen,thirdly,the inbound tourism market of Philippines,Thailand and Russia should be fostered.更多还原