【摘要】 电子商务的产生改变了企业的经营理念、管理方式和支付手段,给社会的各个领域带来了巨大的变革。文章在简要介绍了数据仓库、数据挖掘技术和电子商务概念的基础上,详细分析了数据仓库、数据挖掘技术在电子商务中的应用,帮助企业把数据转化为有用的信息并帮助决策,从而在市场竞争中获得优势地位。更多还原

【Abstract】 The appearance of e-commerce has changed the enterprise’s management outlook,managing modes and means of payment and thus has brought great changes to various sectors of the society.After a brief introduction to data warehouse,data mining technology and the concept of e-commerce,this paper makes a detailed analysis of the application of data mining and data warehouse technology in the e-commerce in order to help the enterprise make decisions by transforming the data into useful information,thus gaining advantage in the market competition.更多还原