【摘要】 企业价值分析是资本市场最重要的活动,其基本方法包括定性分析和定量分析两种。在实际应用中以定量分析为主,因为定量分析更方便,更容易获得资料。但是,定性分析对于企业估值具有决定性意义,是企业估值的基础,缺乏深刻的定性分析将使企业估值走入歧途。企业估值必须以定性分析为基础,将定性与定量方法结合起来。定性分析包括经济发展阶段、经济周期、宏观经济政策、产品生命周期、产业生命周期、产业组织结构等方面的内容。企业估值还必须抓住影响企业价值的关键性因素,并且在此基础上进行量化处理,从而形成一个定性分析的量化模型,以更加精确地对企业的价值进行评估。更多还原

【Abstract】 Enterprise value analysis is the most important activities of capital market, which includes two basic approaches: qualitative and quantitative analysis. Because it is more convenient and easier to get information and data, quantitative analysis is the main approach in the practical application. However, qualitative analysis is decisive for business valuation, so it is the basis of enterprise valuation. The lack of deep qualitative analysis will make corporate valuation gone astray. Corporate valuation must be based on qualitative analysis, and the two approaches are supposed to be combined together. Qualitative analysis includes economic development stage, economic cycle, macro-economic policies, product life cycles, industry life cycle, industry structure, etc. Enterprise value should focus on the key qualitative factors so as to form a quantitative model of qualitative analysis with which we can judge the enterprise’s value accurately.更多还原