【摘要】 随着旅游经济的发展,国内旅游节庆的举办不断增多,但真正成为品牌的却很少。阐述旅游节庆品牌的内涵及战略意义,在对丹东鸭绿江国际旅游节进行综合分析的基础上,提出其品牌构建的策略。更多还原

【Abstract】 With the development of tourism economy,more and more tourism festivals are held in China.But few have become brands.The intension and strategic significance of tourism festival as a brand is discussed.Accordingly,based on the comprehensive analysis of Dandong Yalu River International Tourism Festival,the author proposes a strategy for its brand construction.更多还原