【摘要】 冬奥会奖牌是冬奥会礼仪文化的重要组成部分,其所蕴含的社会文化价值随着奥林匹克运动的蓬勃发展而日益凸显。运用文献综述、比较分析等方法,将历届冬奥会奖牌作为比较对象,以奖牌规格、形状、图案及所渲染的民族特色等主元素作为研究切入点,诠释第21届冬奥会奖牌的设计思路,也为今后更深入探析冬季奥运会奖牌的设计规律提供理论依据。通过分析得出结论:第21届冬奥会奖牌不但添补了人们实际审美需求,丰富了审美知觉与经验,拓展了审美价值,而且承载着信息传输,是非物质文化遗产的完美传承。更多还原

【Abstract】 The medal is an important part of Winter Olympics ceremonial culture and its social culture value is increasing with the healthy development of Olympic games.With the methods of documentary review and comparative analysis,starting from the main elements of specification,form,pattern and national feature of all of the past Winter Olympics medals,the article tries to annotate the design idea of the 21st Winter Olympics medal,as a theoretical reference for further studying the design rule of Winter Olympics medal.The 21st Winter Olympics medal not only meets the aesthetic needs get more,enriches the aesthetic appreciation and experience and develops the aesthetic value,but also is a perfect lineage of intangible cultural heritage.更多还原