【摘要】 运用文献资料法、比较分析法、专家访谈法,在简介电子商务系统定义和功能的基础上,对电子商务系统在我国体育产业领域中的应用现状进行分析,特别是针对电子商务系统对我国体育企业的影响和应用过程中存在的问题作系统阐述。最后提出增强政府主导、加强基础设施建设、参考中外企业电子商务实例、制订相应法律与法规、建立学习型组织以及结合体育产业特点开展电子商务活动等发展策略。更多还原

【Abstract】 By means of literature review,comparative analysis and interviews with experts,after explaining e-commerce system’s definition and functions,the authors have analyzed the current application of e-commerce system in the area of China’s sports industry,especially its impact on the sports enterprises in China and some of the problems existed in the course of the application.Finally,some developing strategies are put forward,such as enforcing government leading,strengthening the construction of infrastructure,learning from the e-commerce cases of Chinese and foreign enterprises,making relevant laws and regulations,establishing learning-type organizations,and carrying out e-commerce activities based on the characteristics of the sports industry.更多还原