【摘要】 商业模式不断受到理论界和商业实践者的重视,但是对商业模式的研究仍处于探索和完善过程中,对商业模式设计的研究更是少见。从价值角度指出商业模式构成要素,提出基于价值的商业模式设计模型,指出互联网商业模式设计包括价值发现、价值主张、价值创造、价值配置、价值管理、价值实现6个价值要素以及核心能力、价值网络和资源整合3个机制要素。在总结分析的基础上指出以往研究的不足及进一步研究的方向,为互联网商业模式设计提供理论指导和实践借鉴。更多还原

【Abstract】 The business models have been paid attention to continually by theoretical and commercial practitioners.Research of business models is still in the process of exploring and improving,and the study of business models design is rare.This paper pointed out the constituent elements of business models from the point of value,and proposed value-based business models design models.Subsequently,it pointed out that business models should be designed from the six value components: value find、value proposition、value creation、value configuration、value management、value realization,and three mechanism factors: core competencies,value network and resource integration.Finally,it pointed out the lack of research and the direction of further research based on the analysis,and provided theoretical guidance and practical reference for the Internet business models design.更多还原