【摘要】 运用文献法、网上查询法和逻辑推理等研究方法,对我国体育用品自身独特的优势和进入《中国——东盟贸易区》面临机遇和挑战进行了研究。提出我国体育用品企业要充分发挥行业协会的作用,认真做好市场调研,加强产业内投资,注意避免重复布局和恶性竞争,实施"走出去"的企业战略,进行产业升级和产业转移,加强研发投入,进行品牌营销,提高企业竞争力,为主管部门宏观决策提供依据。更多还原

【Abstract】 The paper uses the method of literature review,online search and logical reasoning to research the unique advantages of China’s sporting goods and the chances and challenges after entering China-ASEAN free trade zone.It proposes that China’s sporting goods enterprises shall full display its role in the association,makes a sound market research,enhance industry investment,avoid redundant distribution and malicious competition,implement go global strategy,conduct industry upgrade and transfer,increase R&D investment,facilitate brand marketing and enhance competitiveness.The goal of the research is to provide references to the macro-decision of the department in charge.更多还原