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从大学生网上开店行为看高校创业教育

On Career Education in Colleges and Universities Based on Online Shops

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【作者】 雷培莉孟繁荣蔡晓娜

【Author】 Lei Peili Meng Fanrong Cai Xiaona(College of Economics and Management BUCT,Beijing 100029,China)

【机构】 北京化工大学经济管理学院

【摘要】 创业教育在国外越来越普及,并形成创业热潮,而目前,中国大学生创业比例还不到毕业生总数的1%,创业成功率也非常低。本文通过对在校大学生网上开店情况的调查与研究,了解大学生网上开店的现状以及对网上开店的态度等,指出在高等学校开展大学生创业教育的必要性。

【Abstract】 Colleges and universities have opened one or more courses about career,and several business colleges and universities have combined in the specialized business network,but the proportion of China’s college starting their career on graduation is less than 1%.The rate of successful business is so low.This paper investigates the undergrad-uate’s online shop,and analyzes the present situation and students’ attitude on online shop(including opening time,capital sources,management variety,and profitability and so on),aiming to put forward the necessity of carrying out the career education in colleges and universities.

【关键词】 大学生网上开店创业教育
【Key words】 university studentonline shopcareer education
  • 【文献出处】 北京化工大学学报(社会科学版) ,Journal of Beijing University of Chemical Technology(Social Sciences Edition) , 编辑部邮箱 ,2010年03期
  • 【分类号】G647.38
  • 【被引频次】1
  • 【下载频次】241
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