【摘要】 随着社会商业化的发展,优秀运动员作为公众人物越来越受到社会的关注。伴随着优秀运动员人格权的商业价值开发与利用,各类侵权现象层出不穷。通过分析运动员人格权商品化特征与侵权行为,提出优秀运动员人格权商品化的保护与救济对策,对保护优秀运动员的权益有着重要意义。更多还原

【Abstract】 With the commercial development of society,elite athletes as a public figure has been increasing concern.With top athletes the right to the commercial value of personal development and utilization of emerging types of violations.This paper analyzes the characteristics of athletes and commercialization of infringing moral rights,moral rights proposed commercialization of elite athletes in the protection and relief measures to protect the interests of elite athletes of great significance.更多还原