【摘要】 文章分析了郑州市乡村旅游发展特点及存在问题,在问卷调查的基础上,研究了郑州市居民乡村旅游消费偏好,并提出开发策略.研究表明:郑州市乡村旅游存在开发程度低、产业关联性弱、产品层次偏低、品牌形象模糊等问题;城市居民对乡村旅游产品偏好侧重于农事体验、观光休闲、运动养生、文化体验、商务度假和自然科考等,对体验型、参与性强的乡村旅游活动具有较强的认同感;在开发策略上应走集群化发展战略,形成"一圈两翼"的空间发展结构,打造复合型的旅游产品体系,从而实现郑州市乡村旅游的健康可持续发展.更多还原

【Abstract】 Based on the questionnaire survey,this paper analyzes the characteristics of city residents’ rural tourism preferences and the problems of rural tourism development of Zhengzhou and proposes development strategy.Results show that: rural tourism preferences for Zhengzhou city residents mainly focus on farming experience,sightseeing leisure,sports,culture and experience,business vacation and natural expedition,etc.There exist many problems of rural tourism development,such as relatively undevelopment of rural tourism,weak industrial relevance,low level of tourism product,brand image fuzzy,etc.Furthermore,this paper proposes that rural tourism development of Zhengzhou city should take the cluster development strategy,forming "one circle and two wings" space development structure,to create complex system of tourism products,in order to achieve the healthy sustainable development for rural tourism in Zhengzhou city.更多还原