【摘要】 20世纪90年代以来,随着农产品短缺时代的结束,市场需求开始发生改变,农产品销售面临着严峻的挑战。特别是加入WTO后,农产品的商品化程度不断提高,农产品的市场竞争出现了越来越激烈的发展态势。品牌农产品是农产品市场竞争的核心内容,高品质的品牌农产品成为市场追捧的对象,品牌农产品在市场经济中的地位逐步上升。文章针对福建省农产品发展的现状,在分析影响农产品品牌的因素的基础上,提出了福建省实施农产品品牌的思路、目标和对策与措施。更多还原

【Abstract】 From 1990’s, with the end of the era of agricultural products shortage, market need had been changed, and agricultural products’sale facing serious challenges. Especially after entering the WTO, the commercialization of agricultural products was improved, the competition of the agricultural product marketing became more and more severe. The brand is the core of agricultural products marketing competion, so the famous brand of agriculture products with high quality had been the favourite of the market and their market status were gradually increasing. In this article, according to the developing status of agriculture products in Fujian Province, the thought, goal and countermeasures of implementing agricultural products brands were proposed on the basis of analysis of factors influencing agricultural products brand.更多还原