【摘要】 文章从饭店品牌、生命周期等基本概念入手,结合我国饭店品牌发展及其生命周期现状分析,探讨我国饭店品牌生命周期与饭店业经营管理的关系,提出实现延长我国饭店品牌生命周期和饭店业健康发展的有效措施,以期为我国饭店业在国际市场上的竞争提供理论指导和现实参考。更多还原

【Abstract】 Starting with basic concepts such as hotel brand and life cycle and combining with the status quo analysis of the hotel brand development and its life cycle in China,the paper deals with the relationship between the life cycle of the hotel brand and the hotel’s operating management,proposing efficient ways to extend the life cycle of hotels in China,which serves as the theoretical guidance and practical reference for the international competition capability of hotels in China.更多还原