【摘要】 介绍医院实施质量品牌战略管理的理论与实践。质量品牌战略是医院战略管理的重要内容之一,医院在实施质量战略过程中,将质量战略作为医院发展战略中的一个子系统,使质量战略适应自身发展的目标和外部医疗市场的变化,确保质量管理服从战略要求。在实践上,确立了战略发展愿景;形成战略文化氛围;深化质量内涵;开展"一年一个主题"质量管理活动等,取得了显著成效。更多还原

【Abstract】 The theory and practices of quality brand strategy were introduced. Quality brand strategy was an important part of hospital strategy management. Quality strategy as a sub-strategy management system makes quality management fit for hospital development goals and match the changing of external medical market to insure quality management subjecting strategy requirement. In practice,vision of strategy development and culture was established. The content of quality was dept. hospital quality management year inspection was developed. All this activities had good effectiveness.更多还原