节点文献
基于灰关联分析的产品满意度三维层次评价模型
Research on Three-dimensional Hiberarchy Evaluation Model of Customer Satisfaction Based on Grey Relational Analysis
【摘要】 根据指标权重差异性、顾客贡献差异性及产品可比较性原则,提出了指标—顾客—产品三维层次评价模型。结合灰关联评价方法,提出了三维层次灰关联评价算法。该方法不仅能识别不同顾客对产品的不同要求,还能进行多个产品满意度的比较。实例分析验证了所建模型的合理性,说明该方法是有效的和实用的。
【Abstract】 According to the difference of the weight of indexes and customer contribution and the comparability of products,an evaluation model was built based on three-dimensional hiberarchy of indexes-customers-products.And the evaluation arithmetic was described by grey relational analysis.The requirements of different customers can be distinguishable and customer satisfaction of different products can be contrastive by this method.And through analysis and calculation in the pump manufacture industry,the three-dimensional hiberarchy evaluation model of customer satisfaction based on grey relational analysis was demonstrated availably.
【Key words】 product customer satisfaction; evaluation model; grey relational analysis; three-dimensional hiberarchy;
- 【文献出处】 中国机械工程 ,China Mechanical Engineering(中国机械工程) , 编辑部邮箱 ,2009年12期
- 【分类号】F274;F224
- 【被引频次】11
- 【下载频次】357