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国有保险企业经由“三农保险”服务“三农”问题研究

Research on the Problems of State-owned Insurance Enterprises Serving "Agriculture,Rural Areas and Farmers" through "Agriculture,Rural Areas and Farmers Insurances"

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【作者】 肖举萍付菊夏雪芬

【Author】 Xiao Juping Fu Ju Xia Xuefen

【机构】 保险职业学院

【摘要】 "三农"问题关系党和国家事业发展全局。因农村市场蕴含着的巨大商机、"三农保险"供给能力优势和企业社会责任意识决定了国有保险企业必然经由"三农保险"机制服务"三农"。国有保险企业在"三农保险"领域,通过因地制宜科学谋划经营模式,拓宽范围积极开发适销产品,夯实基础着力完善服务体系,整合宣传大力提升促销能力等措施,定能提高经由"三农保险"机制服务"三农"的效果和水平。

【Abstract】 The issues concerning agriculture,rural areas and farmers are of vital importance to the overal development of the Party and the whole nation.The factors that the rural areas are full of business chances,the advantages in providing capacity of the agriculture,rurual areas and farmers,and the sense of social responsibility of the enterprises decide that the state-owned insurance enterprises are bound to serve the country’s agriculture,rural areas and farmers through the insurance mechanism.The state-owned insurance enterprises will definitely improve the efficiecy and level in the areas of agriculral insruance by scientificlly planning the business styles according to circumstances,actively developing salable products in a broader range,improving the service system by solidating the foundation,greatly improving the promotion ability by integrated propagate.

【基金】 省教育厅立项课题《县域保险与湖南城乡和谐社会建设研究》(编号:07D002);《农村保险与社会主义新农村建设研究》(编号:06D001);省社科联立项课题《商业保险参与中国新型农村合作医疗体系研究》(编号:0603001A)课题的阶段性研究成果
  • 【文献出处】 保险职业学院学报 ,Journal of Insurance professional College , 编辑部邮箱 ,2009年06期
  • 【分类号】F842
  • 【被引频次】2
  • 【下载频次】140
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