【摘要】 运用传播学原理对CUBA篮球文化受众进行理论阐述,并通过调查了解和分析大学生的心理状况和感受,旨在解读CUBA成功背后所蕴含的传播法则,促进其可持续发展,为校园体育文化建设献计献策。更多还原

【Abstract】 This paper theoretically demonstrates the audiences of CUBA basketball culture according to the principle of media studies and investigates and analyses the college students’ psychological status and feeling.It aims at understanding the communication law hidden behind the success of CUBA and promoting its sustainable development,thus providing reference and suggestions for the building of campus physical culture.更多还原