节点文献
基于非市场战略的企业公民行为实证研究
An Empirical Analysis of Corporate Citizenship Conduct Based on Nonmarket Strategy
【摘要】 基于前人研究成果,构建了企业公民行为对竞争优势及组织绩效影响关系的理论框架。采用结构方程模型(SEM)方法,通过对沿海7省市企业的实证研究,描述了企业公民行为。通过对455家中国东部沿海长三角地区有效企业样本的实证调查,对中国企业公民行为构念进行探索性开发,运用spss15.0和amos6.0对数据进行分析,得出企业公民行为存在交易型和关系型的双因子结构,为中国本土企业在非市场环境中企业公民行为运作实现竞争优势及长治久安提供了一种新解释。
【Abstract】 Based on previous research,this paper constructs the theoretical framework about corporate citizenship behavior on competitive advantage and organizational performance impact.Using structural equation modeling(SEM) method,it investigates 455 enterprises in eastern China Yangtze River Delta and samples an effective sample of empirical investigation on Chinese corporate citizenship behavior construct exploratory development.Through spss 15.0 and amos 6.0 analysis of data obtained,it tests the existence of acts of corporate citizenship Buffer and bridge-type two-factor structure of China’s local enterprises in the non-market environment.Corporate citizenship behavior will achieve competitive advantage and provide a new interpretation of long-term stability.
【Key words】 corporate citizenship; Nonmarket strategy; Corporate citizenship conduct; oriental management;
- 【文献出处】 软科学 ,Soft Science , 编辑部邮箱 ,2009年10期
- 【分类号】F272;F224
- 【被引频次】12
- 【下载频次】545