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基于再制造和顾客等待的差别定价模型研究

Research on Discrimination Pricing Model Based on Remanufacturing and Waiting Behavior of Customers

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【作者】 彭志强熊中楷李根道

【Author】 PENG Zhi-qiang,XIONG Zhong-kai,LI Gen-dao(School of Economics and Business Administration,Chongqing University,Chongqing 400030)

【机构】 重庆大学经济与工商管理学院

【摘要】 研究了一种基于再制造和顾客等待的差别定价模型,假设顾客对产品的估价是异质的,当顾客估价低于新产品价格时,可能购买再制造品。研究表明制造商的最优差别定价决策和利润受到再制造成本和顾客等待行为的影响,最后通过仿真算例说明所得的结论。

【Abstract】 This paper studies a discrimination pricing model based on remanufacturing and waiting behavior of customers.Suppose that the consumers’ evaluations for the products are heterogeneous,they will wait for the remanufactured product when their values are less than the price of new product.It finds that the manufacturer’s optimal discrimination pricing strategy and the profit are under the influence of remanufacturing cost and waiting behavior of customers.Finally,numerical examples are offered to illustrate the conclusions.

【基金】 国家自然科学基金(70571088,70871125);重庆市自然科学基金(cstc.2006BB0188)
  • 【分类号】F274;F224
  • 【被引频次】29
  • 【下载频次】506
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