【摘要】 随着买方市场的深入发展,批发价定价权主体由制造商转移为零售商.通过建立由制造商和零售商所组成的供应链系统,分析比较了集中供应链、制造商具有定价权供应链和零售商具有定价权供应链三种情况下供应链绩效水平.研究结果表明:批发价定价权由制造商转移到零售商后,供应链系统的供货量增加、供应链系统效率更高、批发价更低、零售商将获得更多的供应链利润.更多还原

【Abstract】 With the in-depth development of a buyer’s market,wholesale pricing power by the manufacturers is being transferred to retailers.In this paper,a supply chain system composed of one manufacturer and one retailer is established for the analysis and comparison on the level of supply chain performance between three case:the centralized decision-making supply chain,the supply chain with manufacturers having pricing power and the supply chain with retailers having pricing power.The results show that:after the wholesale pricing power transfers from manufacturers to retailers,supply chain system will increase supply,supply chain has more efficient,lower wholesale prices,and retailer will gain more profits in the supply chain.更多还原