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中国职业足球俱乐部主要三大收入来源分析研究

Analysis and Comparison of Chief Revenue Sources of Chinese Professional Football Clubs

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【作者】 徐春江张雅茹王飞付文旭

【Author】 XU Chunjiang1,ZHANG Yaru2,WANG fei3,FU Wenxu3(1.College of Physical Education,Xinjiang Normal University,Urumqi Xinjiang 830054;2.Sports School in Urumqi,Urumqi Xinjiang 830002;3.Beijing Physical Education and Sport University,Beijing 100875)

【机构】 新疆师范大学体育学院乌鲁木齐市运动学校北京师范大学体育与运动学院

【摘要】 文章比较分析中超职业足球俱乐部的门票收入、广告赞助和电视转播三大经济来源,找到其在市场经营运作与管理方面存在的问题。运用文献资料和逻辑分析的方法,对目前中超俱乐部的经营现况进行分析。中超俱乐部应研究市场经济规律,学习英超职业俱乐部先进的经营理念和优良的服务意识,以提高中超职业足球俱乐部的经营能力。

【Abstract】 The paper has analyzed the clubs’ management status of Chinese Premier Football League,by literature and deduction.By examining ticket income,advertising sponsorship and TV broadcast of professional football clubs,this paper has made effort to compare and analyze the differences lying in Chinese and British professional football clubs in term so f market operation and management,and ventured to propose that Chinese professional football clubs should observe the rules of market economy,and for low the advanced conceptions of management and service established by British professional football clubs,so as to improve the management ability of Chinese professional football clubs.

【关键词】 职业足球俱乐部经济来源
【Key words】 Professional footballClubRevenue sources
  • 【文献出处】 新疆师范大学学报(自然科学版) ,Journal of Xinjiang Normal University(Natural Sciences Edition) , 编辑部邮箱 ,2009年02期
  • 【分类号】G843.1
  • 【被引频次】15
  • 【下载频次】717
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