【摘要】 现代企业所处竞争环境日益激烈,面临的环境变得越来越复杂,企业面临的危机种类也越来越多。企业采取不同的危机管理策略,有可能导致企业走到破产的边缘,也有可能成功化危为机而使企业上一个新的台阶。文章以创维集团和国美集团应对CEO危机为例,从应对速度,与内部员工、媒体、渠道、银行、政府和行业协会、消费者沟通策略等几个方面进行了对比分析,寻求企业成功化危为机的危机管理策略。更多还原

【Abstract】 With situations much more complex,enterprises are increasingly competitive,and begin to face various sorts of crises.Some enterprises failed to handle the crises,consequently,they are on the edge of bankruptcy,while others successfully resolved the crisis and furthered the enterprise.Taking the corresponding strategies against CEO crisis in the Skyworth and Guomei Groups for example,this paper makes such comparative corresponding strategies as in pace,communications with staffs,media,bank,government,associations and consumers,and explores the successful crisis management strategies which can transfer crises into development opportunity.更多还原