【摘要】 为推动旅游主题定位理论的深入研究,从旅游主题定位的概念入手,探讨了旅游资源、区位条件、市场需求同旅游主题的关系,总结出区域旅游主题定位的程序,以此为理论依据,对河北省太行山区旅游主题定位进行了探讨,认为该区域旅游资源以"红、古、绿"为特色,区位优势得天独厚,市场需求以观光休闲为主导,确定旅游主题为"燕赵太行,荟萃‘红古绿’特色风光,京津冀观光休闲胜地"。更多还原

【Abstract】 In order to promote the theoretical study on position of tourism theme,starting with the concept of position of tourism theme,the relationship between tourism theme and tourism resource,regional conditions and market demands were deeply analyzed,and the position procedures of tourism theme were summarized.Then the tourism theme of Taihang Mountain of Hebei Province was investigated.It was considered that the tourism resources of this region were featured by ’red,ancient and green’,the local advantages were unique.The market demands were dominated sightseeing and leisure tourism from Beijing,Tianjin,and Hebei.更多还原