【摘要】 近20年来,我国的纺织服装产业发展态势强劲,但同时也面临着越来越激烈的竞争。做大做强品牌,是我国服装专业市场应对挑战的必然选择。建设品牌的关键就是对专业市场的品牌进行准确的定位。对服装专业市场进行品牌定位,应明确定位的主体和目标消费群体,挖掘专业市场的特色和优势,以确定鲜明的品牌形象,实现品牌定位的目标。更多还原

【Abstract】 In recent years,the garment industry in China has developed fast,but the market competition is becoming more and more fierce.In order to survival in the market competition,the garment enterprises have to develop their own brands,and the key is to position in the market.In the process of brand positioning,we should take the customer’s demands and the company’s strength and weakness into account.更多还原