【摘要】 通过分析美国虚假医疗广告的管理模式与我国在医疗广告的审准和医疗广告监督管理方面存在的差异,探讨卫生行政部门在虚假医疗广告管理中的责任,提出应加强对医疗虚假广告的事后检查和监督、发动消费者进行虚假医疗广告的监督、坚持严格的医疗广告事前管理,引导并组织建立独立的医疗广告自律机构,从而实现虚假医疗广告的有效管理。更多还原

【Abstract】 We analyzed the discrepancy of false advertisement supervision model between China and the United States. Then we discussed the responsibility of health administration to supervise false advertisement. Health administration should strengthen inspection and supervision before and after medical advertisement, start consumer supervision, and organize independent medical advertisement self-discipline organization.更多还原