【摘要】 在目前全球经济遭遇危机的大背景下,各国会展旅游业均遭受不同程度的影响,故厦门会展旅游业要保持良好竞争力,以谋求会展旅游业稳步向前发展显得尤为重要。因此文中通过对厦门会展旅游市场的调查分析,明确其目标市场,并提出了厦门会展旅游的相关营销策略。更多还原

【Abstract】 Global economic crisis makes MICE suffer from varying degrees of negative effect.Therefore,it is particularly important for MICE tourism to keep competitive edge in order to seek the steady development.The research surveys on the exhibition and tourism market in Xian and defines the target market and puts forward the related marketing strategy of Xiamen MICE tourism.更多还原