【摘要】 以符号学的理论为基础,从符号学的起源入手,对服装发展历史、服装广告的发展过程做历史性的考察,从而用符号学的视角来对服装广告总结性的分析与展望,对我国服装广告存在问题提出相应的发展策略。更多还原

【Abstract】 This article take the semiotics theory as a foundation.Obtains from the semiotics origin,to the clothing historical development,the clothing advertisement’s developing process makes the historical inspection,thus comes with the semiotics angle of view to the clothing advertisement summary analysis and the predict that proposes the corresponding development strategy to our country clothing advertisement existence question.更多还原