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试论廉政文化宣传高耗低效的原因及对策

On the Causes of the High-Cost-Low-Efficiency Symptom of Anti-Corruption Cultural Campaign and Potential Resolutions

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【作者】 张桐林; 魏桂军;

【Author】 ZHANG Tong-lin,WEI Gui-jun(Taizhou Teachers College,Taizhou Jiangsu 225300,China)

【机构】 泰州师范高等专科学校;

【摘要】 近年来,各级党委政府、纪检监察机关按照党的十六大和十七大关于加强廉政文化建设的精神,先后提出了廉政文化四进、五进、六进、七进的要求。然而,廉政文化宣传有时表现出高耗低效,与通俗文化的不胫而走形成强烈反差。改变这种状况的关键在于提高廉政文化的亲和力。为此,首先应该提高廉政文化的公信度,其次应该根据大众喜闻乐见的原则,积极借鉴通俗文化的有益元素,打造出充满人情味,洋溢真善美的文化精品。

【Abstract】 In recent years,according to the message from the 16th and 17th National Party Congresses of strengthening anticorruption cultural construction,various levels of Party Committees,governments and Discipline Inspection Committees have put forward requirements of "Four Advancements","Five Advancements","Six Advancements","Seven Advancements". However,the high-cost,low-efficiency symptom of anti-corruption cultural campaigns often stands in sharp contrast with the popularity of "vulgar culture". The key to changing the status quo lies in enhancing the affinity of anti-corruption culture. Toward that end,first of all we need to rebuild the public credibility of anti-corruption cultural campaigns;second,according to the principle of humane needs,we should proactively borrow useful elements from popular culture and come up with attractive,genuine and beautiful cultural products.

  • 【文献出处】 泰州职业技术学院学报 ,Journal of Taizhou Polytechnic Institute , 编辑部邮箱 ,2009年04期
  • 【分类号】D630.9;G122
  • 【下载频次】55
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