【摘要】 媒体,不仅是人类一种新的信息交流的方式,更是人类一种新的工作方式和生活方式。它适应了受众的多元化需求,从向受众单纯传播新闻信息转向为受众提供全方位的信息服务。可以这么说,在新媒体的广泛使用中,传统媒体一统江山的格局已被打破,新媒体的社会影响愈来愈显著。作为社会活动中不可或缺的体育,当然也不可避免地受到新媒体的影响。通过2008年北京奥运会中新媒体对体育新闻传播的影响研究,解读影响中的优与缺,以及对新媒体未来发展前景提出建设性意见。更多还原

【Abstract】 Mass media is not only a new way of communication but also a new kind of working and living.It suits the diversification needs of all kinds of people.New media provides us with many aspects of imformation services inspite of simply news.We can say that the pattern of which traditional media takes control has already been broken.New media is now gradually influencing our society.As an indispensable part of social life,sports has of course inevitly been infuenced by new media.Being the purpose of this essay,discussing the goods and bads of the influences to sports news in the 2008 Beijing Olympic Games can we come up with consrtuctive suggestions of the future dissemination of new media in spoots news.更多还原