【摘要】 "话语权"即说话的权利。把握了话语权,不仅可在政治思想领域占有引导地位,在经济上也可获取巨大利益。文中从经济、文化、技术、管理等方面研讨如何掌控互联网上话语权的方式方法。掌握话语权的核心是研究有自主产权的硬软件产品及行业技术标准;掌握话语权的关键是在技术、内容及媒体引导等方面加强网站建设与管理。在充分尊重民意与民权,重视网民作用之基础上,应正确运用专业技术监控与管理网络。更多还原

【Abstract】 "Voicing" means the right to speak.Grasping the right to speak may possess the guidance status in political thinking domain,and moreover,may gain the enormous benefit in economy.This paper,from economy,culture,technology,management,describes the research and discussion on how to master and control the Internet speak right.The core to have the speak right is to research the hardware and software products and industry technical standards of independent property rights.The key for having the speak right is to strengthen the Website construction and management in technology,content and the media guide.Based on respect for the public opinions and civil rights and attaching importance to the network populace the specialized technology should be properly used to monitor and manage the network.更多还原