重庆红色旅游市场调查与建议

【摘要】 旅游产品的开发必须以市场为导向。只有把握了旅游市场的需求和变化,才能开发出更有特色的旅游产品。红色旅游作为一种把旅游和爱国主义教育结合起来的新型旅游产品,要想保持健康持续的发展,必须对其市场进行深入的调查研究。本文通过问卷调查和询问采访的方式对重庆红岩沿线的旅游市场进行了调查,在对144份问卷进行分析的基础上,通过研究旅游者行为特征和旅游市场消费特征以及游客对重庆红色旅游产品的反馈意见,剖析了重庆红色旅游市场的现状及存在的问题,并针对这些问题提出建议。笔者希望本项研究能丰富重庆红色旅游理论,有助于重庆红色旅游的可持续发展。更多还原

【Abstract】 Market is the guide of Tourism product. Only by grasping the needs and changes of the tourism market,a unique tourism products can be produed.As a combination of patriotic education and tourism activity,it is essential to study the market.Only in this way,can red tourism have a healthy and sustainable development.Through questionnaires and interview of Chongqing red tourism markets,the author analysed the tourist behavior characteristics and features of tourism market consumption,as well as feedback of tourists.The author also realized the existing problems of Chongqing red tourism market. Based on these problems,the author gives responsible advices.The author hopes that this study can be helpful for the red tourism theory and Chongqing’s sustainable red tourism development.更多还原