【摘要】 利用中国2002年到2006年期间的相应的销售额和广告费用的样本数据,运用面板协整分析来研究广告费用对公司销售额的影响。实证的结果表明了广告费用和销售额之间存在着正向的相关关系。随后,文章利用模型分析出了广告费用对销售额的长期弹性。该结论与国内外的相关理论基本一致,并且对企业广告投入有着指导作用。更多还原

【Abstract】 By means of Panel Co-integration Test,this article analyzes the relationship between advertising fee and sales with the sample data from 2002 to 2006.The empirical result shows that there is a positive correlation between advertising fee and sales.Then,based on it,we estimate the elasticity of advertising fee to sales.The conclusion is consistent with the basic principles of relative research,and will play an important role in advertising of the company.更多还原