【摘要】 随着基于C2C电子商务网站在中国的快速发展,建立完善的声誉评价机制已经成为规避信用风险的关键问题。文章通过对目前基于C2C电子商务网站的声誉评价机制的分析,构建了相应的概念模型。该模型结合中国C2C电子商务网站的操作流程,分析了影响声誉评价机制的各项因素,并通过实证对该模型的有效性进行了验证。更多还原

【Abstract】 With the rapid growth of C2C-based e-commerce sites in China,it becomes an important problem to construct a new mechanism.This mechanism is helpful to the avoidance of the trust risk.Through the analysis of current reputation mechanism of C2C-based e-commerce,the corresponding conceptual model is proposed.This model analyses relation factors,which affect the reputation mechanism based on the operational process of C2C e-commerce in China.The computation results verify the effectiveness of the proposed model.更多还原