【摘要】 运用文献资料法、访谈法、比较研究法,对奥林匹克运会与全国运动会市场开发进行分析,比较其组织体系、制度体系、计划体系、收益分配体系之异同。在经济体制改革不断深化、竞技体育举国体制不断完善的今天,全运会应结合自身特点,借鉴奥运会及其他大型综合性体育赛事市场开发的先进经验,实现全面、协调和可持续发展。更多还原

【Abstract】 Using the methods of literature,interview,comparative research,it made an analysis of market development of the Olympic Games and the National Games of China and compared the differences and similarities between them in the systems of organization,institution,plan and gains distribution.Today,under the condition of constantly deepening economic system reform and continuously improving the whole-nation system of competitive sport,it’s necessary for the National Games of China to realize overall,coordinative and sustainable development in the light of the characteristics themselves and drawing on the advanced experience of market development of the Olympic Games and other large-sized games.更多还原