【摘要】 在中国当代媒体竞争格局下,方言媒体手段的运用符合电视文化发展的多元化以及受众心理的多元文化需求的需要,使其有生存与发展的土壤。大众媒体中的方言手段在凸显地缘文化特质、构建和谐多样的地域文化生态区域等方面作用尤其重大。更多还原

【Abstract】 In the pattern of media competition in contemporary China,the usage of dialect media means accords with the diversification of TV culture as well as the psychological needs of the multi-cultures from audiences,thus giving them the space for existing and development.The dialect means in the popular media plays an important role in displaying the qualities of regional culture and constructing the ecosystem of a harmonious,diverse,regional culture.更多还原