【摘要】 从供应链管理协调、优化的角度出发,探讨营销渠道的建设.以移动通讯行业为背景,提出了渠道协同应用的多目标规划模型,探讨了模型求解的方法,并以某移动分公司的数掘进行了算例分析.更多还原

【Abstract】 From the viewpoint of coordination and optimization of supply chain management,the construction of marketing channel has been investigated.Using mobile telecommunication industrial as background,a multi-objectprogram model has been presented by adopting channel harmonizing and organizing thoughts.The algorithm of how to get the optimization solution has been investigated.In the same time,some data of a mobile branch corporation has been used as an example.更多还原