【摘要】 在对市场营销组合理论、高科技企业市场营销问题进行文献综述的基础上,分析了高科技企业的社会责任及市场营销特征,设计了基于社会责任的高科技企业营销组合模式。更多还原

【Abstract】 In the marketing mix theory, high-tech enterprise marketing issues literature review on the basis of an analysis of high-tech corporate social responsibility and marketing features, designed based on the social responsibility of high-tech enterprise marketing mix model.更多还原