消费者体育消费的满意度和忠诚度的关系

【摘要】 在社会主义市场经济改革的进程中,体育消费业已成为一个日益重要的消费市场,体育产业伴随体育市场的形成与发展,将对扩大国内需求、推动经济增长产生日益重要的影响。进一步加快体育消费的市场化程度,将会让潜在的、巨大的体育市场催生出一个繁荣的体育产业。在体育消费过程中就涉及到了如何让消费者满意,从而成为忠诚客户。很多人的把消费者满意度同忠诚度简单的等同起来。而实际的观察结果是:只有客户完全达到满意,才能保证客户忠诚度的稳定。满意度取决于顾客对预期的产品或服务利益的实现程度,忠诚度目前没有的明确的解释,我认为忠诚度建立在满意度之上。更多还原

【Abstract】 In the socialist market economy reform’s advancement,the sports expends already becomes important consumer market,the sports industry follows the sports market a day by day the formation and the development,to will expand the domestic demand,the impetus economic growth to have day by day the important influence.Further speeds up the marketability degree which the sports expends,will let latent,the huge sports market expedite a prosperous sports industry.Involved how in the sports expense process to let the consumer be satisfied,thus became the loyal customer.Many people simple equate the consumer degree of satisfaction same loyalty.But the actual observed result is:Only the customer achieves satisfaction completely,can guarantee the customer loyalty the stability.更多还原