节点文献

劳动密集型自助服务顾客满意度影响因素初探

Effect Factors of Customer Satisfaction of Labor-intensive Self-service

  • 推荐 CAJ下载
  • PDF下载
  • 不支持迅雷等下载工具,请取消加速工具后下载。

【作者】 杨俊谷秀凤

【Author】 YANG Jun,GU Xiu-feng(Nanjing Technical Vocational College, Nanjing, 210019,China)

【机构】 南京高等职业技术学校

【摘要】 自助服务日益盛行,而国内外大部分学术文献都把注意力集中在人员互动的服务中,文章运用关键因素法对劳动密集型自助服务的顾客满意度影响因素进行了探讨。首先通过开放式问卷获取顾客对劳动密集型自助服务的经历,然后从中归纳出顾客满意度影响因素,结论是有形环境、产品、自由、可控、人员服务、他人影响是劳动密集型自助服务顾客满意度的影响因素。其中,自由和可控是劳动密集型自助服务特有的顾客满意度影响因素。

【Abstract】 Self-service is increasingly prevalent, while most of the academic literatures at home and abroad put focus on the interaction service.Effect factors of customer satisfaction in labor-intensive self-service were discussed in the research with CIT method.First, different types of self-service customer satisfaction data were obtained through open questionnaires, and then effect factors of customer satisfaction were summed up.The conclusion is that the physical environment, products, freedom, sense of control, personnel services and the impact of others are the effect factors.Among them, freedom and sense of control are the specific factors of labor-intensive service that affect customer satisfaction.

【关键词】 劳动密集自助服务顾客满意
【Key words】 labour-intensiveself-servicecustomer satisfaction
  • 【分类号】F274
  • 【被引频次】2
  • 【下载频次】208
节点文献中: 

本文链接的文献网络图示:

本文的引文网络