节点文献
关于商业银行网点功能转型的思考
The Evolution of Commercial Bank Branches’ Function: Transformation and Strategies
【摘要】 商业银行基层网点是商业银行的微观基础。强化银行网点建设、加快网点功能转型,对商业银行健康稳定运行发挥着极其重要的作用。文章通过对银行网点功能进行历史比较、城乡比较和国内外比较,提出网点功能未来发展的三大趋势,在此基础上给出其发展的战略选择。
【Abstract】 Commercial bank branches are the marketing network and the service windows which are built to cater to the actual and potential demand of customers about financial products and services.They are the micro-basis of commercial banks.We must strengthen the construction of banking network and speed up the transformation of network functions,for its vital role in the healthy and stable operation of commercial banks.The article compares the various aspects of the network functions,and put forward three major trends of network functions in the future and gives out strategies for choice respectively.
- 【文献出处】 上海金融 ,Shanghai Finance , 编辑部邮箱 ,2009年04期
- 【分类号】F832.2
- 【被引频次】39
- 【下载频次】933